Digital focus core strategy
Date: June 2021
Well done to our IT team who made mention in this recent article highlighting Danone’s move into the digital age and QCONZ’s involvement in developing and creating their milk quality app. This came as a nice surprise to us as we weren’t aware of the article or interview. Our teams hard work is being recognised by the companies we work with which is fantastic to see.
Source: Karen Phelps, Business North, Volume 20, Issue 2, May 2021
Embracing new digital trends for efficiency and customer experience is at the core of Danone’s digital strategy. Last year the Danone team launched a Milk Data mobile application to support its farm suppliers in the South Island.
“In a changing world where digital brings so many opportunities, Danone is conducting its own digital revolution,” says Danone New Zealand operations director Leon Fung.
He says that the Danone Spray Drying plant near Balclutha receives fresh milk daily, directly from local dairy farmers. When each batch of milk arrives it’s thoroughly tested to ensure it meets quality standards.
Prior to 2019 the only communication channel to relay this information back to farmers was via SMS message, which Leon says didn’t provide enough data for the farmer to be able to effectively manage their milk quality. The solution was to co-develop the world-first mobile app with local kiwi company QCONZ to ensure Danone could quickly report back on milk quality to its suppliers and facilitate communication between its milk manager and the farms. Now when each batch of milk arrives and is thoroughly tested to ensure it meets quality standards the Danone milk team feeds this information back to the farmer through the mobile app.
The app gives farmers visibility of their milk quality and allows them to make changes based on real time results to ensure they are providing the highest quality milk.